Google is reportedly considering significant layoffs, potentially affecting up to 30,000 employees in its ad sales division.

– Google contemplating layoffs in ad sales
– Up to 30,000 employees may be affected
– Restructuring tied to AI integration for efficiency
– Sean Downey hints at ad sales team reorganization

The restructuring aims to integrate AI for operational efficiency, particularly impacting the ad sales team.

The company has been actively exploring AI advancements, such as Gemini and Google Bard, leading to concerns about job displacement.

Sean Downey, head of ad sales for major accounts in the US, mentioned a reorganization in a meeting but did not confirm any layoffs.

The shift towards AI is expected to streamline processes, resulting in job cuts.

Google’s focus on AI is evident in its announcement of AI-powered ads, offering a conversational experience within Google Ads and automating aspects of campaign creation.

The impact extends to customer care services, with AI potentially replacing human-centric roles.

The restructuring aims to reassign employees in the large-account sales division overseeing partnerships with major advertisers.

Google had previously laid off 12,000 employees at the beginning of the year, acknowledging the challenging global landscape and the need for decisive action.

While Google’s AI initiatives aim to enhance productivity, they also raise concerns about the broader implications for employment in the company.

The integration of AI tools is anticipated to have a profound impact on workforce dynamics, prompting Google to adapt to the changing landscape of technology and automation.